Frustum, a Boulder, Colorado-based software company, is releasing Windows OS Frustum GENERATE, its industry-leading interactive generative design solution. Previously available as a web-app or add-on, GENERATE represents a new paradigm for design, interactive generative design, which fundamentally alters how products are modeled for manufacture by allowing engineers to interact and iterate in real time with generative design models. As a result, engineers can develop multiple perfectly designed and optimized models to identify the best solution in a matter of minutes versus hours or days previously.