UA 3D printed shoes are generatively designed with autodesk Within software Consumer Products
The 3D printed shoe race is heating up as high-tech sports apparel brand Under Armor releases ArchiTech commercially available, limited edition UA 3D printed shoes which were generatively designed using Autodesk’s Within software. In 1996 Under Armour broke into the athletic market by reinventing the humble t-shirt. Now a powerhouse brand, Under Armour is pushing the boundaries on high-performance athletic gear. So as the company approached its 20th anniversary, the UA Innovation Team looked to up the ante on the brand’s performance training footwear with the first UA 3D printed shoes.
