adidas embraces 3D printed midsole production with Carbon technology for Futurecraft 4D footwear Consumer Products
Through adidas’s obsession with helping athletes make a difference, today, the brand unveils Futurecraft 4D, the world’s first high-performance footwear featuring midsoles crafted with light and oxygen using Digital Light Synthesis, a technology pioneered by Carbon. Futurecraft 4D is the latest development of the adidas Futurecraft program – the brand’s journey to define the future of craftsmanship through exploring new technology, design, and collaboration in order to provide the best for each athlete.