Paris shoppers experience ECCO custom silicone midsoles designed and 3D printed onsite Consumer Products
Visitors to the interactive, experiential “Geek Mais Chic” exhibition at Le Bon Marché Rive Gauche, a premium shopping mall in Paris, found themselves at the intersection of technology and fashion. They became the first to experience the “just-for-me” benefits of a footwear customization collaboration between Dow, a global leader in silicone elastomer science, innovation and service, and renowned Danish shoe brand ECCO.