Magura’s mass customized, aluminum 3D printed bike brakes priced at $80 Consumer Products
Magura, a large manufacturer of bicycle parts and components, has been working with DH World Champion Loic Bruni to develop perfect lever ergonomics. The conclusion they came to is that ergonomics is a completely individual matter. Now with the product program #customizeyourbrake, Magura offers end customers the possibility to adapt their lever ergonomics to their own preference with an aluminum 3D printed bike brake lever.