New Balance introduces TripleCell platform for 3D printed footwear Consumer Products
Boston-based sportswear giant New Balance has showcased a keen interest in 3D printing technologies since as far back as 2016, when it unveiled the Zante Generate shoe with a 3D printed midsole—the first 3D printed sneaker to become commercially available (though in extremely limited quantities). When, in 2017, New Balance announced a partnership with Formlabs to develop high performance materials, hardware and process for athletic footwear, it was clear its intentions were to keep pursuing AM.