NOW presents world’s first snowboard binding designed by AI Consumer Products
NOW, an innovative Swiss snowboarding products company (part of the Nidecker Group), and Addit-ion, a Barcelona-based studio of Artificial Intelligence design specialists, have unveiled the first-ever 3D-printed A.I. BINDING, entirely designed by Artificial Intelligence. Part of Nidecker Group, NOW is a rider-owned company, with the goal of improving snowboarding through creating innovative, relevant technologies for snowboarders.