The Kings 3D of footwear 3D printing in China Consumer Products
Apart from a few exceptions – like SHINING 3D and Farsoon – Chinese 3D printing companies are not easy to reach from this side of the Great Wall. Likewise, it’s not easy for them to make their products known in the West. It’s usually a gradual process. The most successful companies are able to gain enough of a foothold in the – very large – domestic market that they can start to invest in global expansion with initiatives that go beyond the hiring of armies of business developers sending out messages on social media. Kings 3D may be one of the next companies to make the jump. And even if it’s not, the company has been able to stand out enough to be noticed, especially for its vibrant activity in the footwear AM segment, a business that is expected to grow significantly over the next decade.