Adidas unveils the new 4DFWD forward motion running shoe Consumer Products
Adidas has revealed the new 4DFWD, its most advanced running shoe. At the forefront of innovation, the shoe is the first to overcome a barrier that has long held runners back from reaching their full potential. Designed to move runners forward, thanks to the shoe’s industry-first bowtie-shaped lattice midsole transforming vertical pressure into a horizontal force – providing runners with a non-stop, smooth forward transition.