Lifting the veil of secrecy, I will tell you that our team has been working day and night on a brand-new, never-before-seen, hand-held 3D scanner. And it’s almost here! However this post is not about how great or unique this piece of tech will be. This article is a glimpse into the life of an innovative, somewhat bizarre, yet never-boring team of brilliant techies. It turns out that naming a 3D scanner is almost as difficult as inventing a 3D scanner. Our team of engineers is ordinarily in harmony with our support, sales, manufacturing and marketing staff, but in the last few weeks we’ve witnessed heated intra-departmental discussions all around our Moscow office and at our manufacturing plant. The debate especially intensified, as the first prototypes started circulating around the office and the topic of color also began appearing in conversations (“What color should the scanner be?”). So what were some of the name choices? To understand why certain names were suggested, you have to know the key features of the new technology. As we are not yet formally announcing the new scanner, I won’t go into details, but I will say this: it is a hand-held, white light 3D scanner with three sets of interchangeable lenses that never have to be calibrated and can be switched out easily like lenses of a professional photo camera (snap on/off these lenses and you can go from capturing tiny objects such as jewelry to large objects such as cars or furniture). So the new scanner will ultimately have three “heads” and will be able to scan objects of almost any size. Sounds like a breakthrough, right? Our whole whacky team is very excited about the upcoming release (due out this autumn). So what do we call this new device? Here is where the debate starts… Some of the suggestions (and reasons for rejection) were: