Janne Kyttanen: people will NOT pay extra for custom products, here’s why Editorials
In a world that can be tailored to fit an individual’s needs at the click of a button, it is not surprising that customization is king. In a field such as 3D printing, the appeal of custom products draws people in. Though it promises mass customization in a variety of sectors, it often comes at an additional premium and is limited in terms of materials.