Anouk Wipprecht works with Cirque du Soleil and SAP to 3D print the future of fashion tech Consumer Products
In the dynamic world of fashion, technology’s footprint is increasing every day and very few designers in the world know how to combine the two – leveraging 3D printing – better than Anouk Wipprecht. The Dutch designer worked with Cirque du Soleil to create Elixir and Fragrance, a new set of tech-enhanced designs, which were presented during New York’s Fashion Week. The designs utilize Experience Management solutions from SAP (Qualtrics) to capture participant’s inputs and deliver custom-made beverages — cocktails and non-alcoholic drinks — and fragrances to the individual.










