Janne Kyttanen: why going beyond the razor and blades business model will benefit 3D printing companies Editorials
Imagine you are a large 2D printer manufacturer and you wish to get into the 3D printing game. You will probably think that if you create a great machine, 20% of your revenue will come from the machine sales and the rest will come from the materials. When we are talking about ink for 2D printers, whether you print a Mona Lisa or your shopping list on a piece of paper, the value and cost of the application is the same. In that case, it doesn’t really seem to matter what your customers print.