Titomic Limited has further expanded into Asia by entering into a reseller agreement with Alliance Pte Ltd. Alliance will market Titomic Kinetic Fusion cold spray systems as an official reseller within Malaysia and Singapore with a focus on the marine industry.
Revenue to Titomic, from the reseller agreement, will be based on machines sold. While it is not therefore possible to provide any revenue estimate, Titomic does consider the reseller agreement as material. This is because Alliance will be a key partner in a new sector in Asia not currently serviced by Titomic. The reseller agreement is exclusive for Malaysia and Singapore, for the initial term of one year, and is subject to normal termination provisions. If Alliance does not purchase a demonstration D523 machine from Titomic within 6 months, or agree on an annual minimum purchase obligations target with Titomic within 45 days, then the reseller agreement becomes non-exclusive.
Titomic’s D523
Alliance specializes in advanced surface engineering and repair-servicing across multiple industries, catering to a well-established clientele base across the Asia-Pacific region.
Manufacturing on Demand
Alliance particularly focuses on the Singaporean marine industry, valued at $10 billion (ASMI, 2022). The industry employs some 100,000 workers and contributes 1% of Singapore’s gross domestic product (Enterprise Singapore, 2022). Singapore is also home to a significant shipbuilding and maintenance market, with its fleet representing 6.7% of global shipping capacity (FMI, 2021). Alliance is targeting the corrosion and coatings segment of the marine market. It’s expected that the D523’s capability to rapidly apply corrosion-resistant coatings and repair corrosion will offer Alliance Pte Ltd valuable additional capability to provide quick on-site repairs to the marine sector in Singapore and Malaysia.
The continued support received from new and existing reseller companies in Asia builds on recent reseller agreements in Australia, the US, Europe, and the Middle East, and further supports Titomic’s revenue goals for the financial year, specifically surrounding the expansion of revenue expected from low-pressure cold spray systems, such as the D523.
”I’m incredibly excited to have Alliance on board as a reseller. With great expertise in the marine sector and with coatings technologies, I’m confident that together we will capitalize on the vast opportunities set out before us. Entering this market alongside Alliance holds tremendous potential for Titomic. As we continue to develop our cold spray metal coatings technologies, we will continue to capitalize on our competitive solutions for corrosion – a pervasive and costly issue. Further, resellers such as Alliance are a crucial part of our efforts to succeed in scaling our sales in key regions. The engagement from Alliance means that we can seek out new applications for our cold spray technology, due to their expertise across a broad range of industries. Asia currently is, and will continue to be, a rapidly growing region as it further industrializes. The industrialization of Asia means that there will be demand for the coating and repair of equipment, and our D523s will help in the region’s development,” commented Herbert Koeck, Managing Director of Titomic.
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Author: Edward Wakefield
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