Adidas has revealed the new 4DFWD, its most advanced running shoe. At the forefront of innovation, the shoe is the first to overcome a barrier that has long held runners back from reaching their full potential. Designed to move runners forward, thanks to the shoe’s industry-first bowtie-shaped lattice midsole transforming vertical pressure into a horizontal force – providing runners with a non-stop, smooth forward transition.
Adidas evaluated over five million variations of the lattice structure and combined 18 years of real-world athlete performance data to identify a design that would change the game for runners around the world – through a collaboration with its global innovation partner, Carbon – using EPU44 to create a precisely fine-tuned midsole, which offers a scientifically proven forward motion benefit.
Manufacturing on Demand
“When humans run, our forward motion is interrupted every time our feet hits the ground leading to a subtle stop-start motion between strides. This is true for all runners- no matter your ability. At the MIT Sports Lab, we are developing innovative technologies that offer a direct solution for overcoming that intrinsic challenge. And the new 4DFWD does just that,” said Anette (Peko) Hosoi, Neil and Jane Pappalardo Professor of Mechanical Engineering at the Massachusetts Institute of Technology.
“At adidas, we’re always looking at the ways technology and data can intersect to create the best possible products for our runners. With the new 4DFWD, we made the impossible possible, challenging the laws of science by using a unique performance benefit designed to move you forward. With every stride, the midsole of the adidas 4DFWD turns vertical impact into horizontal forward motion for an unstoppable smooth forward transition and new underfoot experience throughout the run,” said Charlotte Heidmann, Product Manager at adidas.
The new 4DFWD features a new Continental outsole – providing extra grip for a confident run in any weather condition, a new Primeknit+, and engineering mesh upper construction – for an extra-supportive and snug fit. Complemented by a new integrated heel counter, Primeknit+ offers a sock-like fit whilst areas of the engineered mesh provide support exactly where runners need it most. The 4DFWD midsole delivers 23% more cushioning than previous 4D midsole generations (the 4D Run 1.0).
The shoe launches in a number of colorways and is priced at €200.
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Author: Edward Wakefield
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