{"id":70050,"date":"2019-07-29T14:35:02","date_gmt":"2019-07-29T06:35:02","guid":{"rendered":"http:\/\/facfox.com\/news\/aerospace\/stratasys-plays-a-blinder-on-the-marketing-front.3dm"},"modified":"2019-07-29T14:35:02","modified_gmt":"2019-07-29T06:35:02","slug":"stratasys-plays-a-blinder-on-the-marketing-front","status":"publish","type":"post","link":"https:\/\/facfox.com\/news\/stratasys-plays-a-blinder-on-the-marketing-front\/","title":{"rendered":"Stratasys Plays a Blinder on the Marketing Front"},"content":{"rendered":"<div id=\"dpsp-content-top\" class=\"dpsp-content-wrapper dpsp-shape-rectangular dpsp-size-medium dpsp-has-spacing dpsp-has-buttons-count dpsp-show-on-mobile dpsp-button-style-1\">\n<ul class=\"dpsp-networks-btns-wrapper dpsp-networks-btns-content dpsp-networks-btns-share dpsp-column-auto\">\n<li><span class=\"dpsp-network-icon\"><\/span><span class=\"dpsp-network-label-wrapper\"><\/span><\/li>\n<li><span class=\"dpsp-network-icon\"><\/span><span class=\"dpsp-network-label-wrapper\"><\/span><\/li>\n<li><span class=\"dpsp-network-icon\"><\/span><span class=\"dpsp-network-label-wrapper\"><\/span><\/li>\n<li><span class=\"dpsp-network-icon\"><\/span><span class=\"dpsp-network-label-wrapper\"><\/span><\/li>\n<\/ul>\n<\/div>\n<p>An interesting snippet of 3D printing industry business news has just crossed my desk and it caused me to raise a brow and laugh out loud. It comes from Stratasys, which has announced the appointment of Chris Morgan as Senior Vice President and Chief Marketing Officer (CMO) for the company.<\/p>\n<p>So what, you might ask? Just another corporate move at the top end of one of the big two 3D printing companies, you may add.<\/p>\n<p>Indeed, except there is a great deal of symbolism in this move too. You see it when you learn that Mr Morgan is a 25-year veteran of HP \u2014 the conglomerate that will, within the next two years, potentially become Stratasys\u2019 (and 3D System\u2019s) largest competitor.<\/p>\n<p>It\u2019s a statement! And it\u2019s a significant one \u2014 with a tinge of humour. Significant in that the person now responsible for the public face of Stratasys has spent most, if not all, of his previous working life at HP. With 25 years of insider knowledge of the soon to be competitor, this is no small coup. Although it might just be me that finds this humorous!<\/p>\n<p>Stratasys says of Mr Morgan: \u201cHis experience and skills are what we sought in a marketing leader.\u201d While those skills and that experience are undoubtedly top notch and valuable \u2014 you can bet your bottom dollar that they were not all that was being sought.<\/p>\n<p>Effective immediately, Morgan will assume responsibility for Stratasys\u2019 global marketing activities, including developing strategy and building a global team that will support the company\u2019s worldwide expansion and rapid growth. And the next two years of doing that will be key to how the 3D printing playing field levels out.<\/p>\n<p>A further statement from Stratasys\u2019 Executive Vice President, Dan Yalon, is also telling: \u201cAs a senior vice president of HP\u2019s multi-billion dollar graphics solutions business in the Printing and Personal Systems Group, Morgan was responsible for several thousand employees worldwide and helped drive HP from challenger to established market leader.\u201d That last phrase in particular \u2014 \u2018from challenger to established market leader\u2019 \u2014 is what caught my eye. Essentially, my guess would be that Mr Morgan\u2019s remit is to do THAT again.<\/p>\n<p>Pulling comments from the very top of the Stratasys hierarchy for this announcement, Stratasys CEO, David Reis also commented on the appointment: \u201cChris is an accomplished senior executive with an impressive background of building and growing multi-billion dollar businesses and developing high-performance organizations. At HP he was instrumental in helping shape the transition from analogue to digital in the 2D printer world.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>An interesting snippet of 3D printing industry business news has just crossed my desk and it caused me to raise a brow and laugh out loud. It comes from Stratasys, which has announced the appointment of Chris Morgan as Senior Vice President and Chief Marketing Officer (CMO) for the company. So what, you might ask? [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"close","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[53],"tags":[173],"class_list":["post-70050","post","type-post","status-publish","format-standard","hentry","category-aerospace","tag-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Stratasys Plays a Blinder on the Marketing Front - FacFox News<\/title>\n<meta name=\"description\" content=\"An interesting snippet of 3D printing industry business news has just crossed my desk and it caused me to raise a brow and laugh out loud. It comes from\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/facfox.com\/news\/stratasys-plays-a-blinder-on-the-marketing-front\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Stratasys Plays a Blinder on the Marketing Front\" \/>\n<meta property=\"og:description\" content=\"An interesting snippet of 3D printing industry business news has just crossed my desk and it caused me to raise a brow and laugh out loud. 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