{"id":190605,"date":"2022-04-13T00:00:00","date_gmt":"2022-04-13T00:00:00","guid":{"rendered":"https:\/\/facfox.com\/news\/elli-srls-new-made-in-italy-philosophy-and-the-integration-of-am-consumer-products\/"},"modified":"2022-05-27T07:43:28","modified_gmt":"2022-05-27T07:43:28","slug":"elli-srls-new-made-in-italy-philosophy-and-the-integration-of-am-consumer-products","status":"publish","type":"post","link":"https:\/\/facfox.com\/news\/elli-srls-new-made-in-italy-philosophy-and-the-integration-of-am-consumer-products\/","title":{"rendered":"Elli Srl\u2019s \u2018New Made in Italy\u2019 Philosophy and the Integration of AM"},"content":{"rendered":"

Elli srl is an Italian start<\/a>up developing a new stylistic language in the field of furniture<\/a> design, with a focus on product innovation and sustainability. Post Elli\u2019s release of their \u2018Soho\u2019 and \u2018Bryant\u2019 pieces, and pre the release of their latest \u2018Zero\u2019 modular systems, we had the opportunity to speak with their founder, Alessio Elli, and find out more about how he has integrated AM into his world of furniture<\/a> design and his \u2018New Made in Italy\u2019 philosophy.<\/p>\n

<\/p>\n

\u201cBy training, and culture, I come from traditional Italian manufacturing, of which I have begun to see the limitations, or rather, from the creativity and production point of view \u2013 its chains and constraints,\u201d Alessio Elli explained. \u201cWith the new needs expressed by the market \u2013 where the object goes beyond its function, by society, and based on the objectives of the UN 2030 agenda \u2013 research has shifted towards products that must be flexible, adaptable, rational, and customizable, in order to be an expression of the \u2018self\u2019, which represent ideals and values \u200b\u200bas a source of inspiration and stimulus.\u201d<\/p>\n

\"\"
Elli srl\u2019s 3D printed \u2018Soho\u2019 collection<\/figcaption><\/figure>\n

In a certain sense, the transition to additive manufacturing was simple for Elli, as he found the opportunity to realize his company\u2019s stated vision: reinvent the way of conceiving, producing, and designing a furniture<\/a> object, bearing in mind the entire life cycle of the product \u2013 from the raw material to its recovery\/reuse at the end of its cycle \u2013 while still ensuring the same quality that distinguishes Made in Italy design as we know it.<\/p>\n

AM also allows Elli to better express creative and stylistic identity. \u201cBeing able to make nature interact perfectly-imperfectly with craftsmanship and technological innovation\u201d, he says, \u201callows us to create that feels human, and real, in a time in which it seems that the immateriality and intangibility of the virtual have the upper hand over everything.\u201d<\/p>\n

\"\"
Elli srl\u2019s 3d printed \u2018Bryant\u2019<\/figcaption><\/figure>\n

To 3D print this furniture<\/a> pieces, Elli turned to a collaboration with LFAM system manufacturer Caracol. This part<\/a>nership enabled Ellie to share goals and values with other companies and professionals. Both companies have sustainability as a cornerstone.<\/p>\n

\u201cBy collaborating with Caracol we have access to their proprietary Large Scale Additive Manufacturing Robotics technology that allows us to produce very large components, Alessio Elli says. \u201cIn part<\/a>icular, the technology developed by Caracol makes it possible to overcome limits on size, materials, and geometric complexity; it also allows the production of components with direct printing from pellets of different materials \u2013 even from recycled sources \u2013 to create circular economic loops.<\/p>\n

\"\"
Elli srl\u2019s \u2018Zero\u2019 modular system<\/figcaption><\/figure>\n

\u201cThe sustainability of our products, our circular loop, the Made & Remade option (the possibility of repurchase after 5 years, using the same quantity of material to create new products) have been enthusiastically welcomed by the main realities with which I collaborate. Technology and innovation associated with the importance of human work, are market questions \u2013 to which we give concrete, clear and coherent answers with our collections.\u201d<\/p>\n

\n
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\u201cWhat I notice from the general public (here in Italy)\u201d, he adds, \u201cis how enthusiasm becomes hesitation, as additive manufacturing is still seen as only suited for prototyping and testing, and not as a final product that is suitable for production, is scalable, and above all, is of value \u2013 with its own language, both in terms of content and design.\u201d<\/p>\n

\"\"
Elli srl\u2019s 3D printed \u2018Zero\u2019 modular system<\/figcaption><\/figure>\n

Elli srl\u2019s products are able to reach a transversal clientele, from the customer attracted by innovation, to the one attentive to sustainability and environment<\/a>al impact, to the lover of design and the best of Made in Italy.<\/p>\n

At the moment there is no specific distribution channel for these types of products. Elli collaborates with strong marketplaces in distributing and making known the excellence of Made in Italy furniture<\/a>, communicating how to change the gaze and yardstick towards products made through additive manufacturing using recycled plastics. The value of a product is no longer represented only by the quality of the materials used, but by the lower environment<\/a>al impact necessary to obtain it, and the lower environment<\/a>al impact when it reaches the end of its life to recover and\/or dispose of it.<\/p>\n

\u201cA company like ours that wants to propose a new concept of Made in Italy in continuity with our manufacturing history faces a challenge that is not simple. We must communicate and make it clear that our production and products are an expression of the same values of quality, innovation, beauty, and style typical of the most traditional Made in Italy,\u201d Elli says.<\/p>\n

\"\"
Elli srl\u2019s PLA bioplastic printing pellets, created using corn and wheat<\/figcaption><\/figure>\n

Discussing some of the biggest challenges and benefits relative to the world of 3D printing<\/a> furniture<\/a>, Alessio tells us that he was initially very skeptical, seeing 3D printer as limited to \u2018home printers to make small gadgets of low value and nothing more\u2019. \u201cI think\u201d, he now says, \u201cthat this is a bit of the original sin in the world of additive manufacturing because, until recently, it was so seen by the general public in this light, but then, once the gaze was changed, the creative judgment and value metrics typical of traditional manufacturing were reset, the change was in a certain sense simple and a world of opportunities opened up.\u201d<\/p>\n

From a creative point of view, the challenge for Elli was to internalize the peculiarities of additive manufacturing and find the key to enhance its characteristics. The company managed to give dynamism to the product through soft and fluid lines, reducing the materials and components that traditionally make up a furniture<\/a> piece \u2013 adapting the pre-existing components with cutting-edge design and engineering solutions.<\/p>\n

\u201cThe more I enter this world\u201d, Alessio Elli concludes, \u201cthe more I appreciate its advantages today and the enormous potential and opportunities for the near future; using recycled, raw material and transforming it into objects of this quality and design, reducing the time needed from prototyping to the market (finished product), cost containment, eliminating waste during production and reducing spaces dedicated to production are advantages very important. Economic and environment<\/a>al issues also defined the design and function of a piece of furniture<\/a>\u00a0 \u2013 clearly evident in our new \u2018Freedom\u2019 collection \u2013 as well as the possibility of customizing the product on several levels while keeping the \u2018extra\u2019 costs for this tailor-made service contained.\u201d<\/p>\n

 <\/p>\n

* This article is reprinted from 3D Printing Media Network<\/a>. If you are involved in infringement, please contact us to delete it.<\/p>\n

<\/i> Author:\u00a0Edward Wakefield<\/p>\n","protected":false},"excerpt":{"rendered":"

Elli srl is an Italian startup developing a new stylistic language in the field of furniture design, with a focus on product innovation and sustainability. Post Elli\u2019s release of their \u2018Soho\u2019 and \u2018Bryant\u2019 pieces, and pre the release of their latest \u2018Zero\u2019 modular systems, we had the opportunity to speak with their founder, Alessio Elli, and find out more about how he has integrated AM into his world of furniture design and his \u2018New Made in Italy\u2019 philosophy.<\/p>\n","protected":false},"author":3,"featured_media":190708,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"fifu_image_url":"https:\/\/img.facfox.com\/imgs\/2022\/05\/a06516626c97a237.png","fifu_image_alt":"Elli srl\u2019s \u2018New Made in Italy\u2019 philosophy and the integration of AM Consumer Products","footnotes":""},"categories":[223],"tags":[24,192,411],"class_list":["post-190605","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consumer","tag-3d-printing","tag-furniture","tag-pla"],"yoast_head":"\nElli Srl\u2019s \u2018New Made in Italy\u2019 Philosophy and the Integration of AM - FacFox News<\/title>\n<meta name=\"description\" content=\"Elli srl is an Italian startup developing a new stylistic language in the field of furniture design, with a focus on product innovation and sustainability. 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