{"id":186526,"date":"2022-01-18T07:00:51","date_gmt":"2022-01-18T07:00:51","guid":{"rendered":"https:\/\/facfox.com\/news\/?p=186526"},"modified":"2022-01-18T07:00:51","modified_gmt":"2022-01-18T07:00:51","slug":"wacker-chemie-to-shut-down-aceo-silicone-3d-printing-service","status":"publish","type":"post","link":"https:\/\/facfox.com\/news\/wacker-chemie-to-shut-down-aceo-silicone-3d-printing-service\/","title":{"rendered":"Wacker Chemie to Shut Down ACEO Silicone 3D Printing Service"},"content":{"rendered":"<p>ACEO (aka ACEO3D), the silicone <a href=\"https:\/\/facfox.com\/service\/3d-printing-service\" target=\"_blank\" rel=\"noopener\">3D print<\/a><a href=\"https:\/\/facfox.com\/service\/3d-printing-service\" target=\"_blank\" rel=\"noopener\">ing<\/a> service based of German silicone giant Wacker Chemie, is shutting down at the end of 2021. The company took orders until December 10th and from now on will only work on projects on a case-by-case basis. While introducing a unique technology with unparalleled silicone <a href=\"https:\/\/facfox.com\/service\/3d-printing-service\" target=\"_blank\" rel=\"noopener\">3D print<\/a><a href=\"https:\/\/facfox.com\/service\/3d-printing-service\" target=\"_blank\" rel=\"noopener\">ing<\/a> capabilities, unfortunately, ACEO3D also provided a perfect case to show what not to do when marketing such an innovative and potentially revolutionary product.<\/p>\n<figure style=\"width: 750px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" src=\"\/news\/wp-content\/uploads\/2021\/12\/7872085981656888212.jpg\" alt=\"\" width=\"750\" height=\"499\" \/><figcaption class=\"wp-caption-text\">(Photo: WACKER)<\/figcaption><\/figure>\n<p>3dpbm began covering ACEO in 2017 when we first learned about this technology at the Rapid.Tech show in Erfurt. However, during the five years of ACEO3D activity, we always found news on the company hard to obtain. We were never able to identify a reference contact and always felt some resistance. Any company that launches a new and potentially disruptive product needs to understand how important it is to have continuous media coverage at a global level, especially from specialized industry media.<\/p>\n<p>Trade media have only one goal: to help the industry grow and grow with it. Generalist media attention is great, it can bring enormous amounts of global visibility and \u201c15 minutes of fame\u201d, but it is random and not targeted. At the same time, many large companies that develop innovative new products think they can grow it by just leveraging their existing network of clients. That is often not the case. If you are looking to disrupt the industry you are in, you also need to have the ability and strength to look beyond your status quo. You need to dedicate almost as many resources to this as you do to develop your product. Because if the right people don\u2019t hear about it, even the best product in the world will eventually fail. This is all the more true in a niche, fragmented, complex and highly disruptive market like additive manufacturing. Even more so in a niche of a nice such as thermoset extrusion AM.<\/p>\n<div style=\"background-color: #eaeaea7a; padding: 15px 30px; align-items: center; border-radius: 4px; margin-top: 1em; margin-bottom: 1em;\">\n<div style=\"flex: 1; padding-right: 30px;\">\n<h4 style=\"margin-bottom: 14px;\">Manufacturing on Demand<\/h4>\n<div>Maximize the freedom of your product design, get your ideal realized with 3D printing and other cutting-edge technologies!<\/div>\n<\/div>\n<p><a style=\"background-color: #0baee8; color: white; padding: 10px 20px; border-radius: 4px;\" href=\"https:\/\/facfox.com\" target=\"_self\" rel=\"noopener noreferrer\"><i class=\"fa-fw auxicon auxicon-cloud-upload\" aria-hidden=\"true\"><\/i> Get Quote<\/a><\/p>\n<\/div>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"\/news\/wp-content\/uploads\/2021\/12\/6166736930146452009.jpg\" \/><\/p>\n<p>With <a href=\"https:\/\/facfox.com\/service\/3d-printing-service\" target=\"_blank\" rel=\"noopener\">3D print<\/a><a href=\"https:\/\/facfox.com\/service\/3d-printing-service\" target=\"_blank\" rel=\"noopener\">ing<\/a> labs in the US and in Germany, the ACEO platform was developed specifically for printing silicone elastomers, making it something of a unique technology in the AM sector. The first ACEO Open Print Lab was established in 2017 in Burghausen, Germany. The facility (and the new U.S.-based one) aimed to help customers explore and understand the potential of <a href=\"https:\/\/facfox.com\/service\/3d-printing-service\" target=\"_blank\" rel=\"noopener\">3D print<\/a><a href=\"https:\/\/facfox.com\/service\/3d-printing-service\" target=\"_blank\" rel=\"noopener\">ing<\/a> with silicones\u2014a still niche segment in AM. This kind of innovation needed to be shown continuously: every new <a href=\"https:\/\/facfox.com\/news\/topics\/insights\/applications\" target=\"_blank\" rel=\"noopener\">application<\/a> needs to be highlighted as much as possible. In the initial phases of development, the only way to do this cost-effectively is through industry media. Companies often invest millions in developing a product but only budget a few thousand to market it (beyond showing it at trade shows, which can only be done once a year and only to a localized audience). Online, global trade media can help your company show its products to a targeted audience, everywhere in the world, at a fraction of the cost of any other marketing activity (including printed media). At a minuscule fraction of the cost of developing a product, you can plan a year-long marketing campaign on a trade media of your choice. For companies looking to market industrial products, that entire investment can usually be recuperated by finding just one or two new customers.<\/p>\n<p>For its termination, ACEO is blaming the fact that \u201cas for most new inventions, it is taking more time for the market to develop as we have initially expected.\u201d But when you are launching a new technology, you are inherently taking up the role of developing that market. As a leader and pioneer, you need to make investments that will accelerate market development. It\u2019s a huge and daunting task and that is why you need to have the humility to accept all the help you can get but also the strength to find and reach out to those who want to help.<\/p>\n<p>We hate to see unique AM technologies fail to establish a hold on their reference market. Fortunately, there are others such as Arburg (via innovatiQ and Dow Chemical) and Viscotec picking up where ACEO left off. Let\u2019s hope they don\u2019t make the same errors and that hopefully, as ACEO probably intended to say on its website, \u201cit\u2019s a good-bye and not a farewell\u201d.<\/p>\n<div><\/div>\n<p>&nbsp;<\/p>\n<p style=\"font-size: 14px; color: grey;\">* This article is reprinted from <a href=\"https:\/\/www.3dprintingmedia.network\/wacker-chemie-to-shut-down-aceo-silicone-3d-printing-service\/\" target=\"_blank\" rel=\"noopener\">3D Printing Media Network<\/a>. If you are involved in infringement, please contact us to delete it.<\/p>\n<p><i class=\"far fa-fw fa-user\"><\/i> Author:\u00a0Davide Sher<\/p>\n","protected":false},"excerpt":{"rendered":"<p>ACEO (aka ACEO3D), the silicone 3D printing service based of German silicone giant Wacker Chemie, is shutting down at the end of 2021. The company took orders until December 10th and from now on will only work on projects on a case-by-case basis. While introducing a unique technology with unparalleled silicone 3D printing capabilities, unfortunately, ACEO3D also provided a perfect case to show what not to do when marketing such an innovative and potentially revolutionary product.<\/p>\n","protected":false},"author":3,"featured_media":186631,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"fifu_image_url":"\/news\/wp-content\/uploads\/2021\/12\/7872085981656888212.jpg","fifu_image_alt":"Wacker Chemie to Shut Down ACEO Silicone 3D Printing Service","footnotes":""},"categories":[58],"tags":[44,24,3018,32,4187],"class_list":["post-186526","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technologies","tag-3d-printer","tag-3d-printing","tag-hardware","tag-material","tag-thermosets"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Wacker Chemie to Shut Down ACEO Silicone 3D Printing Service - FacFox News<\/title>\n<meta name=\"description\" content=\"ACEO (aka ACEO3D), the silicone 3D printing service based of German silicone giant Wacker Chemie, is shutting down at the end of 2021. The company took orders until December 10th and from now on will only work on projects on a case-by-case basis. While introducing a unique technology with unparalleled silicone 3D printing capabilities, unfortunately, ACEO3D also provided a perfect case to show what not to do when marketing such an innovative and potentially revolutionary product. ACEO (aka ACEO3D), the silicone 3D printing service based of German silicone giant Wacker Chemie, is shutting down at the end of 2021. The company took orders until December 10th and from now on will only work on projects on a case-by-case basis.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/facfox.com\/news\/wacker-chemie-to-shut-down-aceo-silicone-3d-printing-service\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wacker Chemie to Shut Down ACEO Silicone 3D Printing Service\" \/>\n<meta property=\"og:description\" content=\"ACEO (aka ACEO3D), the silicone 3D printing service based of German silicone giant Wacker Chemie, is shutting down at the end of 2021. The company took orders until December 10th and from now on will only work on projects on a case-by-case basis. While introducing a unique technology with unparalleled silicone 3D printing capabilities, unfortunately, ACEO3D also provided a perfect case to show what not to do when marketing such an innovative and potentially revolutionary product. ACEO (aka ACEO3D), the silicone 3D printing service based of German silicone giant Wacker Chemie, is shutting down at the end of 2021. The company took orders until December 10th and from now on will only work on projects on a case-by-case basis.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/facfox.com\/news\/wacker-chemie-to-shut-down-aceo-silicone-3d-printing-service\/\" \/>\n<meta property=\"og:site_name\" content=\"FacFox News\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-18T07:00:51+00:00\" \/>\n<meta property=\"og:image\" content=\"\/news\/wp-content\/uploads\/2021\/12\/7872085981656888212.jpg\" \/>\n<meta name=\"author\" content=\"Vera\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"\/news\/wp-content\/uploads\/2021\/12\/7872085981656888212.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vera\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/facfox.com\/news\/wacker-chemie-to-shut-down-aceo-silicone-3d-printing-service\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/facfox.com\/news\/wacker-chemie-to-shut-down-aceo-silicone-3d-printing-service\/\"},\"author\":{\"name\":\"Vera\",\"@id\":\"https:\/\/facfox.com\/news\/#\/schema\/person\/7b701aad2d8f434034fcecd2c50a570c\"},\"headline\":\"Wacker Chemie to Shut Down ACEO Silicone 3D Printing Service\",\"datePublished\":\"2022-01-18T07:00:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/facfox.com\/news\/wacker-chemie-to-shut-down-aceo-silicone-3d-printing-service\/\"},\"wordCount\":790,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/facfox.com\/news\/#organization\"},\"image\":{\"@id\":\"https:\/\/facfox.com\/news\/wacker-chemie-to-shut-down-aceo-silicone-3d-printing-service\/#primaryimage\"},\"thumbnailUrl\":\"\/news\/wp-content\/uploads\/2021\/12\/7872085981656888212.jpg\",\"keywords\":[\"3d printer\",\"3d printing\",\"hardware\",\"material\",\"Thermosets\"],\"articleSection\":[\"Technologies\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/facfox.com\/news\/wacker-chemie-to-shut-down-aceo-silicone-3d-printing-service\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/facfox.com\/news\/wacker-chemie-to-shut-down-aceo-silicone-3d-printing-service\/\",\"url\":\"https:\/\/facfox.com\/news\/wacker-chemie-to-shut-down-aceo-silicone-3d-printing-service\/\",\"name\":\"Wacker Chemie to Shut Down ACEO Silicone 3D Printing Service - FacFox News\",\"isPartOf\":{\"@id\":\"https:\/\/facfox.com\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/facfox.com\/news\/wacker-chemie-to-shut-down-aceo-silicone-3d-printing-service\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/facfox.com\/news\/wacker-chemie-to-shut-down-aceo-silicone-3d-printing-service\/#primaryimage\"},\"thumbnailUrl\":\"\/news\/wp-content\/uploads\/2021\/12\/7872085981656888212.jpg\",\"datePublished\":\"2022-01-18T07:00:51+00:00\",\"description\":\"ACEO (aka ACEO3D), the silicone 3D printing service based of German silicone giant Wacker Chemie, is shutting down at the end of 2021. The company took orders until December 10th and from now on will only work on projects on a case-by-case basis. While introducing a unique technology with unparalleled silicone 3D printing capabilities, unfortunately, ACEO3D also provided a perfect case to show what not to do when marketing such an innovative and potentially revolutionary product. ACEO (aka ACEO3D), the silicone 3D printing service based of German silicone giant Wacker Chemie, is shutting down at the end of 2021. 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The company took orders until December 10th and from now on will only work on projects on a case-by-case basis. While introducing a unique technology with unparalleled silicone 3D printing capabilities, unfortunately, ACEO3D also provided a perfect case to show what not to do when marketing such an innovative and potentially revolutionary product. ACEO (aka ACEO3D), the silicone 3D printing service based of German silicone giant Wacker Chemie, is shutting down at the end of 2021. The company took orders until December 10th and from now on will only work on projects on a case-by-case basis.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/facfox.com\/news\/wacker-chemie-to-shut-down-aceo-silicone-3d-printing-service\/","og_locale":"en_US","og_type":"article","og_title":"Wacker Chemie to Shut Down ACEO Silicone 3D Printing Service","og_description":"ACEO (aka ACEO3D), the silicone 3D printing service based of German silicone giant Wacker Chemie, is shutting down at the end of 2021. The company took orders until December 10th and from now on will only work on projects on a case-by-case basis. While introducing a unique technology with unparalleled silicone 3D printing capabilities, unfortunately, ACEO3D also provided a perfect case to show what not to do when marketing such an innovative and potentially revolutionary product. ACEO (aka ACEO3D), the silicone 3D printing service based of German silicone giant Wacker Chemie, is shutting down at the end of 2021. The company took orders until December 10th and from now on will only work on projects on a case-by-case basis.","og_url":"https:\/\/facfox.com\/news\/wacker-chemie-to-shut-down-aceo-silicone-3d-printing-service\/","og_site_name":"FacFox News","article_published_time":"2022-01-18T07:00:51+00:00","og_image":[{"url":"\/news\/wp-content\/uploads\/2021\/12\/7872085981656888212.jpg","type":"","width":"","height":""}],"author":"Vera","twitter_card":"summary_large_image","twitter_image":"\/news\/wp-content\/uploads\/2021\/12\/7872085981656888212.jpg","twitter_misc":{"Written by":"Vera","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/facfox.com\/news\/wacker-chemie-to-shut-down-aceo-silicone-3d-printing-service\/#article","isPartOf":{"@id":"https:\/\/facfox.com\/news\/wacker-chemie-to-shut-down-aceo-silicone-3d-printing-service\/"},"author":{"name":"Vera","@id":"https:\/\/facfox.com\/news\/#\/schema\/person\/7b701aad2d8f434034fcecd2c50a570c"},"headline":"Wacker Chemie to Shut Down ACEO Silicone 3D Printing Service","datePublished":"2022-01-18T07:00:51+00:00","mainEntityOfPage":{"@id":"https:\/\/facfox.com\/news\/wacker-chemie-to-shut-down-aceo-silicone-3d-printing-service\/"},"wordCount":790,"commentCount":0,"publisher":{"@id":"https:\/\/facfox.com\/news\/#organization"},"image":{"@id":"https:\/\/facfox.com\/news\/wacker-chemie-to-shut-down-aceo-silicone-3d-printing-service\/#primaryimage"},"thumbnailUrl":"\/news\/wp-content\/uploads\/2021\/12\/7872085981656888212.jpg","keywords":["3d printer","3d printing","hardware","material","Thermosets"],"articleSection":["Technologies"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/facfox.com\/news\/wacker-chemie-to-shut-down-aceo-silicone-3d-printing-service\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/facfox.com\/news\/wacker-chemie-to-shut-down-aceo-silicone-3d-printing-service\/","url":"https:\/\/facfox.com\/news\/wacker-chemie-to-shut-down-aceo-silicone-3d-printing-service\/","name":"Wacker Chemie to Shut Down ACEO Silicone 3D Printing Service - FacFox News","isPartOf":{"@id":"https:\/\/facfox.com\/news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/facfox.com\/news\/wacker-chemie-to-shut-down-aceo-silicone-3d-printing-service\/#primaryimage"},"image":{"@id":"https:\/\/facfox.com\/news\/wacker-chemie-to-shut-down-aceo-silicone-3d-printing-service\/#primaryimage"},"thumbnailUrl":"\/news\/wp-content\/uploads\/2021\/12\/7872085981656888212.jpg","datePublished":"2022-01-18T07:00:51+00:00","description":"ACEO (aka ACEO3D), the silicone 3D printing service based of German silicone giant Wacker Chemie, is shutting down at the end of 2021. The company took orders until December 10th and from now on will only work on projects on a case-by-case basis. While introducing a unique technology with unparalleled silicone 3D printing capabilities, unfortunately, ACEO3D also provided a perfect case to show what not to do when marketing such an innovative and potentially revolutionary product. ACEO (aka ACEO3D), the silicone 3D printing service based of German silicone giant Wacker Chemie, is shutting down at the end of 2021. 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