{"id":176948,"date":"2020-11-23T14:02:19","date_gmt":"2020-11-23T14:02:19","guid":{"rendered":"http:\/\/facfox.com\/news\/?p=176948"},"modified":"2020-12-02T08:07:28","modified_gmt":"2020-12-02T08:07:28","slug":"studio-bitonti-from-3d-consultancy-to-generative-design-software-developer-am-software","status":"publish","type":"post","link":"https:\/\/facfox.com\/news\/studio-bitonti-from-3d-consultancy-to-generative-design-software-developer-am-software\/","title":{"rendered":"Studio Bitonti: From 3D Consultancy to Generative Design Software Developer"},"content":{"rendered":"

New York-based design firm Studio Bitonti has become known in the additive manufacturing industry for its boundary-pushing designs that emphasize innovation, aesthetics and function\u2014often in relation to the human body. The studio\u2019s founder, Francis Bitonti even designed some of the most notable 3D print<\/a>ed fashion<\/a> pieces over the years\u2014including Dita von Teese\u2019s iconic 3D print<\/a>ed dress.<\/p>\n

Since its founding in 2012, Studio Bitonti has gone beyond creating its own products, collaborating with various clients on product development and design, R&D initiatives and custom software solutions. A crucial part<\/a> of enabling Studio Bitonti\u2019s services and bringing its clients the best solutions was developing its own software tools for 3D print<\/a>ing<\/a>, ones that catered to custom product development.<\/p>\n

Now, the cutting edge design studio is bringing its own generative design software to market. The solution, named GENYSIS, is a cloud-based API that combines simulation and customer data to generate complex design processes. We had the chance to speak to Francis Bitonti in the wake of the launch to learn more about the generative design platform and Studio Bitonti\u2019s vision for the future.<\/p>\n

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Piston component, GENYSIS<\/figcaption><\/figure>\n
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3dpbm: Can you give an overview of how GENYSIS came to be developed?<\/strong><\/p>\n

Francis Bitonti<\/strong>: We start<\/a>ed off doing a lot of design work for companies that were creating 3D print<\/a>ed end-use products, such as highly engineered custom medical<\/a> devices. What ended up happening was that we start<\/a>ed building our own software tools to solve a lot of the problems we encountered and eventually we start<\/a>ed becoming software developers more than we were a design firm. So we\u2019ve wrapped up all that work into this API.<\/p>\n

The idea is to address application<\/a>s where people need to process a lot of CAD files and they need to customize CAD files, because, while there are a lot of design environment<\/a>s that can handle all that complex geometry, if you want to create a scale system, nothing really exists.<\/p>\n

For instance, we had one customer come to us and they had a special supercomputer running this Grasshopper model and they couldn\u2019t run all of their clients\u2019 files through it. That came up quite a bit, that people were really at the limit of their software. We\u2019re trying to open these tools up to a larger developer community, to enable people to build these application<\/a>s. We\u2019re marketing as a generative design tool, but we also have simulation. This is something that could really enable personalization.<\/p>\n

3dpbm: How long has GENYSIS been in development?<\/strong><\/p>\n

FB<\/strong>: This is the first product we\u2019ve ever put out. If I\u2019m totally honest, we\u2019ve been building this for about two years, but there\u2019s been about a year where we\u2019ve been thinking about it as a product. I would say it\u2019s been a yearlong sprint towards this release, but it\u2019s been something we\u2019ve been working on for a long time.<\/p>\n

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3dpbm: Can you describe the business model for the software?<\/strong><\/p>\n

FB<\/strong>: There are different ways to engage. On the website, you can sign up for a restricted license for $50 a month. This license is for cases in which you\u2019re building an application<\/a> and you want to test our API out to see if it works for that use case. It\u2019s going to be very restrictive, something like 100 API calls a month for prototyping and beta testing.<\/p>\n

We\u2019re also working with customers under a SaaS agreement model. There have been a lot of different use cases and different needs depending on the client, so we\u2019re using a SaaS model through which people can come to us and we can put together a proposal to match the system to their needs. That\u2019s the way it\u2019s gone to date, and we\u2019re going to see if those licenses turn into something a bit more organic.<\/p>\n

3dpbm: What has feedback from early adopters been like?<\/strong><\/p>\n

FB<\/strong>: The feedback has been positive. That\u2019s why we decided to release GENYSIS. We have some customers who have been using it for about a year, throughout the development phase. We\u2019re feeling pretty comfortable about releasing it.<\/p>\n

3dpbm: In terms of application<\/a>s, what segments are the main priority?<\/strong><\/p>\n

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FB<\/strong>: Medical application<\/a>s are where we\u2019re going to have the most impact; it\u2019s where our team has the most expertise, especially relating things onto the body. Our experience at the design firm shows that projects related to the body really benefit from customization.<\/p>\n

I think implants will be a great application<\/a>. Historically, we\u2019ve done some work in the prosthetics and orthotics space. I think the world of metal printing is another place where the meshes and geometries get very complex, though I see less need for customization there. For implants, however, there is definitely a need for customization, which is why we have such a strong value proposition.<\/p>\n

We\u2019d also like to find some part<\/a>ners in the tissue engineering world. I see them using a lot of the same types of forms, but the tools don\u2019t seem to be as strong as they could be. That\u2019s a place we could add a lot of value.<\/p>\n

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3dpbm: Looking at the numerous functions in GENYSIS\u2014which include various lattices and geometries\u2014do users have to select a specific lattice or will it be generated?<\/strong><\/p>\n

FB<\/strong>: If they\u2019re using the simulation package, they can run tests and simulations to see if it\u2019s working for them. Today, we are not offering automatic lattice design, but we have an enormous amount of data from lattice simulations, so that is very much part<\/a> of the near term roadmap. We\u2019re in the process of putting together that data set.<\/p>\n

3dpbm: Are there any other features you anticipate launching soon?<\/strong><\/p>\n

FB<\/strong>: The other thing we have our eye on is a data science module. Often in generative design, people create optimization routines, but what we\u2019ve seen\u2014at least in our consulting work\u2014is that what you really want is to explore a possibility space; you want to see what happens when you look at parameters across a given range. The problem with more traditional optimization is that it\u2019s very hard to explore all that data.<\/p>\n

For instance, if you run 100,000 simulations, most CAD packages don\u2019t give you the ability to mine that data. That\u2019s something we\u2019re looking into as well. It\u2019s stuff we\u2019ve done as a consulting firm and we\u2019re now trying to find a way to make it digestible for customers.<\/p>\n

That\u2019s our philosophy around generative design. I don\u2019t think it\u2019s a magic button; it\u2019s about exploring the possibility space and finding the right solution. Part<\/a>icularly with custom products, because what you really want to do is find a range or cluster of parameters that work and then expose that to the customer. It\u2019s not really ever as simple as finding a single data point.<\/p>\n

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3dpbm: How else does GENYSIS differ from other generative design platforms?<\/strong><\/p>\n

FB<\/strong>: I think our big separator is that we are cloud-based. We see our software as something that you will integrate into your favourite tool. Over time, we plan to begin integrating our software into other major CAD packages.<\/p>\n

I\u2019ve run a design consultancy for the last six years and the biggest killer of productivity is multiple software packages\u2014importing, exporting, etc. Our focus is being able to really fit into a firm workflow and make sure that it\u2019s productive and that these very cumbersome design processes don\u2019t become even more cumbersome.<\/p>\n

The other thing I would note is that GENYSIS is a voxel-based system\u2014that\u2019s at the core of it. What we\u2019ve developed offers a way to handle volumetric and meshing properties. That\u2019s what enables us to deal with all the complexity.<\/p>\n

3dpbm: Going forward, will Studio Bitonti continue its consulting services and other operations?<\/strong><\/p>\n

FB<\/strong>: Yes, Bitonti Studio and the software work very well together. The studio is amazing in that it kind of creates the demand for the software. I definitely see both continuing to be symbiotic and I hope this product takes on a life of its own.<\/p>\n

* This article is reprinted from 3D Printing Media Network<\/a>. If you are involved in infringement, please contact us to delete it.<\/p>\n

<\/i> Author: Tess Boissonneault<\/p>\n","protected":false},"excerpt":{"rendered":"

New York-based design firm Studio Bitonti has become known in the additive manufacturing industry for its boundary-pushing designs that emphasize innovation, aesthetics and function\u2014often in relation to the human body. 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