3D printing or additive manufacturing is a process of making three dimensional solid objects from a digital file. It’s applied in many industries due to three main advantages: high customization, short lead time, and low cost. But in the ads & promotion industry, 3D printing can bring its superiority like free in design into full play. Let’s see how 3D printing make it.
Freedom in Design
Stephan Vogel, Ogilvy & Mather Germany’s chief creative officer said: “Nothing is more efficient than creative advertising. Creative advertising is more memorable, long-lasting, works with less media spending, and builds a fan community…faster.”
A tricky method to make your ads outstanding is to turn the out-of-home advertising from 2D to 3D. Artists can fully give the rein to their imagination and outbreak the boundries. The gorgeous ads pieces will then arouse customers’ favor and even let them share it on Instagram.
Saving Time
3D printing can incredibly shorten the lead time, thus it can follow the faster and faster speed of the ads industry. Before you decide which is the final plan for the giveaway products, 3D printed objects have been prepared for your inspection.
Nowadays many companies quicken the frequency of promotion campaigns. Correspondingly, the required lead time is severely cut down and the traditional manufacturing method can no more meet your rhythm.
Low Cost
You don’t need to order large quantities of promotional products anymore. For low volume manufacturing, 3D printing as a made-to-order technology can save the cost of molding and warehousing. The online 3D printing service has been mature and you don’t need to bear the cost of investing in equipment.
Examples: 3D Printed Billboards
Averagely spending 2-4 hours on the road every day, people can always notice the billboard out of the window. However, most of the billboards are so plain and boring that people just see it and pass by it. 3D printed billboards jump out of the competition of 2D printed ads with ease.
