3D Printing has already been widely used in marketing and advertising. Maybe someone would say, those 2D objects like flags, banners, signs, backdrops and wall painting are quite enough. For regular promotions and fast-food restaurants, maybe yes. But for the stylish and high-end companies, 2D objects are far less than enough.
Blowing a balloon which printed with your logo is a cost-effective but plain idea, while a wacky waving inflatable tube man may be very eye-catching but more suitable for a community supermarket.
To show the taste and temperament of your company, you can put on a large-size of well-designed channel letters at your office building, hang up some soft signages in glass frames, use delicate ornaments and relief to decorate your shop, pose some sculptures and figurines, etc. A large volume of 3D printer can bring unlimited creations to your company. And we can tell you more.
Window display design
Nespresso 3D printed two incredible oversized milk splashes to celebrate their new Vertuo machines. They displayed the larger one in the Nespresso George Street, Sydney store window, while the smaller one was placed in the window of the Chatswood Nespresso boutique. The “up and down”, lumpy and rounded off geometry was rather challenging, but really attracted our attention. It’s a perfect sample of how physical 3D can improve visual marketing.
Company mascot
The mascot is an effective way of bonding with customers and creating brand love. A growing number of companies have realized the advantages of using characters in their advertising campaigns and embodying their values and vision into the mascots. It impresses customers with nice characters since they are children, and hence sticks to their memories.
The large-sized 3D printer enables you to print a giant mascot sculpture, not to say adding other interactive aspects that can heighten its appeal.
Customized gifts for customers
Turning tweets into action was the motto of BelVita’s #MorningWin campaign. The breakfast biscuit company proved its innovative capability by asking its fans to tweet their #MorningWins. All participants could win a 3D-printed trophy depicting their tweet in action.
Similarly, Coca-Cola Israel started a contest that created consumer mini-me’s using 3D printing. The wannabe-figurine owners were instructed to recreate their physical appearances with a Coke app, after which the lucky winners were selected and chosen for the actual concretization phase.
Models for trade shows
Create a physical mock-up of your product in hours, for use at a trade show or as a pre-launch model of a new product to help kick start sales. Your customers can see it, hold it and examine it from every angle. 3D printed mock-up has been effectively used to demonstrate product features and functions more effectively to generate early sales before production.